In a world where eco-conscious consumerism is on the rise, choosing the right materials is more critical than ever, especially for direct-to-consumer (D2C) brands looking to stand out in a crowded marketplace. Bamboo has been hailed as a fast-growing, sustainable alternative to traditional fibres like cotton, but how green is it? In this post, we’ll explore bamboo’s environmental footprint, the pros and cons of its cultivation and processing, and best practices for brands wanting to source bamboo responsibly.

Here’s why AI wont replace professional photographers anytime soon. Lot un(pundits) predict AI taking over professional photography and videography. Their favourite muse to reinforce this, decline is sales of DSLR.

With 75% of all video viewing now on mobile devices, the pivot towards mobile-optimised content was long overdue from Amazon!

At a staggering 38 billion in revenue, Amazon Ads is second only to Google and Meta, and growing faster than both.

The lines are blurring. Influencers are becoming brand owners, and celebrities are launching D2C empires. Consumers crave authenticity and connection, and who better to deliver it than the passionate entrepreneurs building the brands themselves? It's time for D2C founders to step out of the shadows and become the influencers their brands need.

E-commerce photography is an artistic way of applying photographic knowledge and creativity to craft aesthetically pleasing photographs, which are then showcased on your e-commerce website or platform to encourage potential customers for making a purchase.

In the last 2 years, hundreds of D2C brands launched in India across fashion, cosmetics, wellness, accessories, home and lifestyle, food and beverages, consumer electronics and more. For a country of 1.3 billion, there’s a massive shortage of good quality brands across categories. New age consumers with global exposure are demanding, yet provide the greatest opportunity for D2C brands to address these consumers who are not well served by incumbents and large established brands.