With 75% of all video viewing now on mobile devices, the pivot towards mobile-optimised content was long overdue from Amazon!

At a staggering 38 billion in revenue, Amazon Ads is second only to Google and Meta, and growing faster than both.

The lines are blurring. Influencers are becoming brand owners, and celebrities are launching D2C empires. Consumers crave authenticity and connection, and who better to deliver it than the passionate entrepreneurs building the brands themselves? It's time for D2C founders to step out of the shadows and become the influencers their brands need.

E-commerce photography is an artistic way of applying photographic knowledge and creativity to craft aesthetically pleasing photographs, which are then showcased on your e-commerce website or platform to encourage potential customers for making a purchase.

In the last 2 years, hundreds of D2C brands launched in India across fashion, cosmetics, wellness, accessories, home and lifestyle, food and beverages, consumer electronics and more. For a country of 1.3 billion, there’s a massive shortage of good quality brands across categories. New age consumers with global exposure are demanding, yet provide the greatest opportunity for D2C brands to address these consumers who are not well served by incumbents and large established brands.