What would you do with an extra ₹500 a day?

With the help of a fine e-commerce marketing agency, you can create a profitable e-commerce business with the perfect product photography for your product with that extra ₹500.

“But what much could e-commerce photography do to my product, as it is already an innovative and in-demand product?” If that’s your question, it is proven that you haven’t read our last blog and you don’t know how e-commerce is all about good photography. 

Of course, your product plays an important part in deciding your profit and success in the e-commerce business. On average, after viewing your product images for just 13 milliseconds, your website customers can identify and process the image, leading them to take the major decision on buying the product, or not. 

 Although product photography seems to be an easy task, it isn’t. With the wide range of varieties that eCommerce photography has, it would be tricky to pinpoint what would work for your products and what wouldn’t. 

 In this post, we’ll break down some of the best types of e-commerce photography that will work for your products.

Types of Product Photography with Examples

1. White Background Photos

When it comes to product photography, the most important thing to do is to keep the image clean and simple. With the white background photos, an eCommerce brand can attain the impossibility of representing the color, design, and detail of their products. And by mirroring these three aspects of a product into the product page, your product will be immune to the return rates.

Although the point is to create the images with white background, it is not important to click the images with white background. Even though you have shot your products with another background (say a grey backdrop or on your table), you can easily extract the product and clean the background during the editing phase. 

White background photos are the most basic and effective photography technique in e-commerce photography. That’s why white background images are important for Amazon and eBay and thus, they encourage sellers to upload white background images as their main image. 

If you are new to the e-commerce league and are stuck in the web of dilemmas about the product image requirements, this would help. 

2. Group Shot/Product Grouping

Product Grouping or Group Shot photos is an intelligent way to demonstrate various options for the buyer. These can be a group of women’s lipstick shades, organic honey, or any other product with variations in the same product. 

Product grouping is considered to be a creative way of styling your products by experimenting with different backgrounds and lighting, thus telling your buyers about the suitable options for them. This also helps in communicating to the customers about the different sizes, shapes, and varieties of the same product in a single photo. 

3. Lifestyle Photography

Lifestyle photography, also known as in-context photography, is the best way in communicating to the customers how your products will find use in day-to-day life. These photos will have a model or just an image in authentic, real-life situations. 

Lifestyle photos are famous on social media as you can see people from influencers to celebrities strike a pose wearing the products or using the products that they endorse. 

This kind of eCommerce photography is best used for fashion magazine ads or for launching a new collection. 

4. Process Photography

Process photography is also in-context photography that captures the manufacturing of your products. The aim behind such e-commerce photography is to capture and document the work and effort that are put together to bring about the final product. 

This product photography is best for handmade products as a lot of hardship and workmanship go behind them. Process photography also helps in boosting the brand value and standard as you are showcasing the artistry and level of skill that goes into the making of your wonderful products. 

5. Simple Studio Shots / Flat Lays

Simple Studio shots, commonly called flat lays, are the top-down image of a product that is directly shot from above (bird’s eye view of carefully arranged products). This type of photography helps draw attention to detail and key elements of the product. The flat lays are popular in food and fashion photography.   

While shooting for flat lays, it is best to shoot the products over a white background with various textures. Utilizing the rule of thirds is also a brilliant option when it comes to flat lays as it brings more attention to the product. 

Flat lays can be shot for either a single product or a group of products and they are best shot in a proper studio. 

6. Infographics

Infographics are all about mixing the right amount of text and images to provide useful information about your product to the buyer. Usually, a product infographic consists of 3-4 features against the product photo that sums up the product to the buyers. 

What’s the importance of infographics?

As discussed in the previous blog, content is pretty much dead in the eCommerce business. Now, whenever a buyer lands on the website page, he skims through the page, reading the title and barely reading the features, and then scans the photo for at least a few seconds. That’s why successful brands like Nike, Sony, iPhone, etc. use infographics in their catalog images. 

7. Specification or Size Chart

A product specification or size chart is an image that talks about the size & dimension of your product. This image is of immense importance because (as we mentioned in the beginning) your customer doesn’t have the privilege to touch or try the product. 

The detailed size chart, which depicts the various size and dimensions in which the product is available, will help the buyer to identify the suitable option for him and will also reduce the return rates. 

A size chart finds the best use with clothing products as it is vital to know the size, which is one of the important aspects that leads to buying the product. You can also add your product specification on a size chart that will do no harm.

8. Scale Shots

As the name suggests, scale shots are size-related photography that is utilized to provide a context to a product in terms of comparison of the product with other objects. For example, if it is a smartwatch that you are browsing for, you can see a full (head to toe) image of the model with the watch on his wrist. This is done to explain the real-life product size, which leads to low return rates.

Scale shots are most importantly used in clothing and fashion accessories as it allows the buyers to know what the product looks like when worn and used by a person. Studies have shown that over 73% of online shoppers give importance to size charts and scale shorts as this factor prevails over all other specifications that the buyers get to see on the product page. 

9. Detail Shots

All your products must have a unique or important quality that you will find the need to highlight and that’s why detail shots were invented. Detail shots are zoomed-in shots of your products that showcase the essential features of your product so that the buyers will know about it. 

This is one of the important types of eCommerce photography that helps the online business to grow. You can get creative with different lighting, angles, and positions so that it attracts the eyes of your customers. 

Detail shots are of vital importance in clothing 7 fashion accessories, electronics, and home décor as it requires the need to highlight the texture, material, and finish of an item. 

Let’s Wrap it Up

Product photography is the cornerstone of an E-commerce business and in this post, we have covered some of the best eCommerce product photography that is sure to work.        

Because your product photos are vital for the success of your business, you need to be mindful about choosing the type of photography you want to choose. If you ask us, our best suggestion will be not to stick with just one type of photography. 

For example, you can introduce your product (main image) with white background photos, and then with a few infographics, lifestyle shots, and a detail shot you will be able to give your buyers a detailed idea about the product. Don’t forget to give the finishing touch with a size chart!

Don’t worry if you are still troubled with the choice! That’s what we are for. Book a session with us and we can discuss your needs and our services!

With the knowledge about the best types of photography in your hand, it’s time to learn about the best types of cameras to execute them!

But not yet! Stay tuned for our next blog.

And if you need us, you know where to find us!